Looking to keep your content fresh and on-trend this month? August’s viral audios are bringing joy, confidence, and personality to TikTok and Instagram Reels. From playful outfit reveals to bold tutorials and even moments to nerd out on your passions, these sounds are setting the tone for engaging, shareable content. Here are our five favourite audio trends for August and how to make them work for your brand or creator content.
1. “It Ain’t Over ’Til It’s Over” – Lenny Kravitz (Instrumental)
This soulful instrumental is on the rise as the backdrop to moments of joy, release, and personal freedom. Creators are pairing it with videos that feel unfiltered and liberating. From celebrating little wins to capturing moments of peace and pleasure.
Content Ideas:
- Showcase lifestyle moments that embody joy or freedom (e.g. post-work rituals, weekend escapes, or mood-boosting products).
- Brands can use it to highlight the “feel-good factor” of their product in action.
- Perfect for wellness, travel, food, and beauty edits that capture emotional payoff.
@natalianotnatalielol #froyo yolo
2. “Ring Ring Ring” – Tyler, The Creator
This upbeat track is quickly gaining traction thanks to its punchy intro, making it ideal for catching attention in the first few seconds. Creators are lip-syncing to the lyrics, using it in lifestyle edits, or pairing it with quick transitions.
Content Ideas:
- Use the first beats to grab attention with a bold product reveal or message.
- Perfect for lifestyle content that needs a fast, engaging hook.
- Great for transitions e.g. before/after reveals, outfit changes, or scene switches.
@johnperuuuu Tyler, the Creator outfit roulette 🧍🏽♂️
3. OOTD Audio Snippet – “This is my outfit of the day and if you don’t like it you can leave.”
A playful audio snippet creators are using to showcase their fashion choices. It’s become a go-to for quick “fit checks,” style reveals, and aspirational edits. The quirky audio snippet is highly shareable and save-worthy.
Content Ideas:
- Fashion brands can use this audio to inspire audiences with styling ideas.
- Perfect for showing versatility e.g. how to style one product in multiple ways.
- Lifestyle and beauty creators can also adapt it for routines or themed looks (workday, weekend, night out).
@nicoleguerriero_ She said what she said.
4. “Yukon Flow” – Justin Bieber Viral Audio
Not a month goes by without Justin Bieber’s music trending on socials. This trending audio is all about effortless confidence. Creators are using it to pair tutorials, bold statements, and moments of self-assurance with sleek visuals. It’s become popular across industries, from beauty and fashion to travel and real estate.
Content Ideas:
- Use it to frame a tutorial or step-by-step guide with a confident, stylish tone.
- Perfect for showcasing aspirational moments, from glowing skin to property walk-throughs.
- Great for brands wanting to project “knowing your worth” energy in content.
@lalatheislandgal How I style my high bun hairstyle 🥰 (curly & sleek version) You guys always ask me so here you go lalipops🎀 Products: *All linked in my LTK* @THE OUAI Leave-in Conditioner “St. Barts” @CÉCRED Hair Oil @The Mane Choice Detangling Brush @TRESemmé Extra Hold/Curl Mousse & Hairspray @Mielle Organics Edge Control @OGX Beauty Argan Oil #grwm #buntutorial #curlybun #sleekbun #hairstyle
5. “You Need to Nerd Out” – Viral Audio
This sound is all about showing off your quirks and passions. Creators are using it to spotlight the things they geek out on, from TV shows and books to fashion, pets, or niche hobbies. It’s playful, personal, and super community-driven.
Content Ideas:
- Encourage creators to highlight how your product fits into their “nerd out” moment.
- Perfect for tapping into fandoms or niche communities where passion = purchase.
- Great for brands that want to celebrate individuality and connection with their audience.
@riley.fine.shyts life is too short to be ashamed of the things you enjoy. #creatorsearchinsights #coolroom #beweird #beyourself #belive #lifeistooshort #ootdinspo #outfitinspo
Final Takeaway
This month’s audio trends are all about expression and identity. From geeking out on personal passions to flexing confidence or showing off your style, these sounds invite creators to share what makes them unique. For brands, they’re the perfect way to join the conversation while letting audiences’ personalities shine.