The horizontal video splits trend
A fresh creative execution has emerged, allowing creators to develop a unique and engaging vibe for their content. This new format, which we call at Social Soup ‘horizontal video splits,’ has captured our attention and has its roots in a surprising place: TikTok. Back in January 2024, the platform encouraged creators to experiment with landscape-oriented videos.
TikTok’s push for landscape content sparked a wave of creativity among creators, though the desired outcome may not have been exactly what the platform envisioned. While many embraced the challenge head-on, others found innovative adaptations within the platform’s familiar vertical format. By stacking multiple horizontal video clips, creators not only responded to TikTok’s request but also inadvertently pioneered a new trend. This approach has led to the emergence of a unique aesthetic, often employed to create a distinct mood or vibe.
Social Soup’s Trends Tracker August 2024
How to master the horizontal video split with CapCut
It has become incredibly easy for creators to jump on this trend by utilising the user-friendly video editing platform, CapCut, and its template titled “My Life Recently.” CapCut’s ability to seamlessly combine vertical and horizontal content has empowered creators to produce high-quality, visually appealing content with ease. This platform has quickly become the go-to tool for crafting innovative and engaging content. You can check out the template here.
Why it works
- Instant Impact: The split-screen format immediately captures viewer attention.
- Mood Creation: By carefully selecting visuals creators can effectively establish a specific tone or vibe within seconds.
- Creative Flexibility: Horizontal video splits offer endless possibilities for experimentation.
- Storytelling Efficiency: This technique packs a powerful punch in a short amount of time, making it ideal for platforms like TikTok.
Jaci Mata, Creative Lead at Social Soup, aptly describes the impact of horizontal splits: “It empowers creators to quickly establish a mood or vibe by layering just three videos. This format allows for efficient storytelling and provides an opportunity to showcase more of the creator’s video content.”
Practical applications for Marketers
Marketers can leverage horizontal video splits to:
- Highlight multiple product features or benefits simultaneously.
- Offer quick, behind-the-scenes glimpses into the brand’s world.
- Develop compelling brand narratives through visually striking juxtapositions.
Conclusion
Horizontal video splits are a dynamic creative format that can capture audience attention and deliver impactful messages. As a safe trend, marketers can confidently incorporate this format to create engaging content that resonates with their target audience.