Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.
The Royal Canin Partnership Campaign was a year-long initiative aimed at creating a consistent brand presence and driving Royal Canin’s core messaging through integrated influence and advocacy. The campaign focused on four key areas of the brand: Start of Life, Weight, Dermatology, and Gastrointestinal ranges.
Social Soup used influential voices to bring to life how MasterFoods Herbs & Spices is easier to use, enabling it to become the brand of choice for consumers.
Social Soup engaged 2 TikTok creators to create content for the Biore Charcoal range. Both content was amplified through Spark Ads to drive purchase direct to Woolworths.
Social Soup was tasked to build a Networker and Social Amplifier campaign, over 12 months, sharing Phillips Avent products with hard-to-reach mothers’ groups. This created consistent presence, built branding, activated WOM, and captured customer insights.
Social Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.
By designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.
The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
