

Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.
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TikTok Videos
282k+
Organic Reach
180k+
Amplified Reach
The client wanted to drive sales of Biore Charcoal by activating consumers on the path to purchase through engaging TikTok content through Spark Ads and organic reach.
Amplification was organised during a peak 50% off sale period at Woolworths for Biore Charcoal.
Social Soup recruited young and popular lifestyle creators with a dominant presence on the Australian TikTok sphere.
2 TikTok videos were created and shared showcasing #BioreCharcoal as a key focus of their skincare routine.
We achieved:
Through Spark Ads on both videos we achieved:
For both ads, we had a defined audience targeting those interested in acne cleaners and skincare – leading to increased link clicks and engagement. The influencer endorsement of having the product apart of their daily routine is appealing and relatable.
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