By designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.
The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
Social Soup were tasked to help L’Oréal Luxe brands Kiehl’s, YSL and Lancôme drive brand loyalty, get cut-through and maintain category leadership through social influence in this challenging environment.
