Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.View
After the first 2 Quarters, Social Amplifiers shared a total of 6 pieces of high-quality content on Instagram, showcasing #PhilipsAvent #PhilipsAventAustralia #AventParent
This content had an organic reach of 17,200 and an engagement rate of 2%. The audience had quality engagements with this content as they were excited about the Avent product and expressed their love for Avent bottles and soothers. Parents who had not yet tried Avent products gained interest in trying out the bottles, soothers and breast pump for their babies.
In the first half of the year, Networkers shared soothers and feeding bottles within their networks, capturing valuable consumer insights and authentic reviews. Networkers greatly overachieved their reviews target. Reviews landed 446% above the set goal for Quarter 1 and 355% above the set goal for Quarter 2.
As part of the creative challenge, Networkers shared content on Instagram showcasing their Philips Avent product within their everyday life. 255 pieces of content were submitted in Quarter 1 and 182 pieces of content in Quarter 2.