Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.View
The campaign’s impact was significant, with 50 influencers sharing 318 high-quality pieces of content on Instagram, exceeding the KPI by 150.
- The campaign generated an organic reach of 903K and an amplified reach of 4.46 million, driving massive awareness and visibility for the Royal Canin brand.
- The content was not only informative but also engaging, motivating users to take action and click through to purchase, which resulted in an impressive 8,260 paid link clicks.
- Additionally, the high-quality educational content from both new and re-engaged creators resulted in an average engagement rate of 1.35% across all influencer tiers, outperforming the ‘Pets Average’ of 0.79%.
Overall, the campaign successfully achieved its goal of establishing brand distinctiveness and generating brand preference through an integrated, multi-tiered influence campaign.