Our thoughts

We presented the latest insights around reviews as a vital micro-moment of influence in the purchasing journey, what makes for…

In today’s connected world, it’s easy to discover other people’s experiences with a brand and decide if you want to…

For the past few years, much of the Influencer Marketing Industry has been on a teenage journey of self-discovery and…

New research by Australia’s leading influence agency, Social Soup, has found the move by Instagram to hide likes on posts…

It’s not new news that more and more brands have already or are looking to incorporate influencers into their marketing…

A powerful duo to help brands drive purchases.