When Simply Chips launched into a competitive snacking market, the challenge was clear: create rapid trial, drive repeat purchase, and embed the brand into everyday entertaining occasions. Social Soup’s multi-channel influence approach delivered just that. Transforming first-time snackers into loyal buyers and advocates.
The Objective
Simply Chips set out to launch with impact by getting products directly into trolleys, sparking conversation, and generating trusted social proof. The goal wasn’t just awareness, it was about embedding Simply Chips into people’s snacking rituals for the long term.
The Approach
To achieve this, Social Soup designed a campaign that combined sampling scale with authentic creator content and everyday word-of-mouth:
- Shop & Scan: 15,000 samplers went in-store to purchase and try Simply Chips, creating 55,890 trials.
- Networkers: 4,350 participants created snack occasions beyond their own homes, sharing with 9.4 friends on average.
- Micro Influencers: 80 creators produced 131 pieces of content, capturing real snacking and entertaining moments with 12 months usage rights.
- Reviews & UGC: Over 600 verified reviews and additional organic UGC through Instagram competitions.
The Results
The Simply Chips campaign didn’t just land products in trolleys, it kept them coming back:
- 73% of in-store shoppers repurchased, averaging 5.3 repeat purchases and 1.8 units each over nine months.
- Among those who shared with friends, 83% repurchased 5.4 times, buying two packs each time.
- Word-of-mouth worked hard: 70% of friends who heard about Simply Chips also purchased, averaging 3.6 units each.
- Influencer amplification lifted brand awareness by 38%, embedding Simply Chips in social feeds and snack occasions.
- Overall ROI: 9.9x in just nine months.
Why It Worked
By blending scale (sampling), authenticity (reviews and word-of-mouth), and inspiration (creator content), Simply Chips achieved more than a launch, it built ongoing loyalty. The campaign proved how everyday shoppers and micro creators can fuel not only trial but also repeat purchase, turning a new snack into a household favourite.
Want to launch your product with the same impact?
Get in touch with Social Soup to find out how we can turn trial into repeat purchase