Influencer Marketing Effectiveness Study

Presenter: Sharyn Smith
Length: 3:24 minutes

What you will learn:

• Industry expert Sharyn Smith takes a deep dive into the Journal of Marketing and reveals some surprising insights from their research paper about Influencer Marketing Effectiveness.

Leung, F. F., Gu, F. F., Li, Y., Zhang, J. Z., & Palmatier, R. W. (2022). Influencer Marketing Effectiveness. Journal of Marketing, 86(6), 93–115. https://doi.org/10.1177/00222429221102889