Looking to keep your content fresh and on-trend this month? July’s viral sound tracks are packed with personality, nostalgia, and clever transition moments that are perfect for TikTok and Instagram Reels. From bold lip syncs to breezy lifestyle edits, here are five music trends taking over feeds in July and how to use them for your brand or creator content. Here are our favourite picks for July.
1. Imma Be – Black Eyed Peas
This early 2000s anthem is making a comeback with a “day-in-the-life” twist. Creators are using it to build energy across transitions, panning their camera from right to left and matching clips to each beat.
Content Ideas:
- Create a “day in the life” series showing your morning routine, workday, or creative process.
- Use the transition moment to show different looks, scenes, or stages of a project.
- Perfect for service-based businesses to showcase the *before and after* of their work.
@cloudsjoo day in my life as a corporate girly in tech 👩💻 (Couldn’t find the originator of this trend but please tag them if you know!) #corporatelife #corporategirlies #9to5 #9to5life #corporate #officevlog #workingintech #immabe #transition
2. “You Look Happier” – i24.millaaa (Original Sound)
This viral audio has become the backdrop to subtle flexes, emotional glow-ups, and relatable realisations. The trend features text overlays answering the question: “Why do you look happier?””
Content Ideas:
- Share reasons like “I just got paid,” “I gave up on people-pleasing,” or “I finally booked that trip.”
- Brands can use this trend to showcase what makes their customers or teams feel good. Think “because I finally found a skincare routine that works.”
- Ideal for solo creators, lifestyle brands, and wellness content.
@sarahcunningham__ the freedom i feel right now 🥹 #fyp #trend #youseemhappier #freshstart #newchapter #late20s #movingtoaustralia #navigatingyour20s
3. Daisies – Justin Bieber
This track is all over TikTok and Instagram, used to give content a soft, romantic, or nostalgic vibe. Its versatility means it works across a range of formats, from aesthetic edits to heartfelt moments.
Content Ideas:
- Pair it with dreamy travel content, morning routines, or soft-focus lifestyle edits.
- Use it to elevate GRWM (Get Ready With Me) clips, date nights, or outfit reveals.
- Brands can use it for storytelling or emotional narrative ads.
@madeleine_white on cloud 9 🥹
4. Original Sound – agetape
This snappy audio is built for quick-cut visuals and seamless transitions. Think of it as the ultimate tool for showing off change, whether that’s your outfit, your space, or your work.
Content Ideas:
- Showcase before and afters: home styling, beauty looks, team setups.
- Use it for “what I eat in a day,” “items I can’t live without,” or “everything I touched today” themes.
- Great for product-based businesses to highlight variety or utility.
@juliteira #prom 2025 @alyssamasuda @L
5. Go Baby – Justin Bieber
This catchy track is being used for playful lip syncs and “hot takes” with a wink. Its tone adds attitude and sass. Ideal for creators who want to show off personality while staying on-trend.
Content Ideas:
- Film yourself lip-syncing with text overlays of bold opinions or self-celebratory moments.
- Perfect for pet content (“me when my dog does literally anything”) or beauty/product demos with humour.
- Brands can jump on this trend with a charismatic face of the brand or ambassador.
@sullytheblacklab I can never use the hose in peace 😂#dogsoftiktok #thatsmybaby #gobaby #justinbieber #labrador #fyppppppppppppppppppppppp #fypシ゚viral
Final Tip
Music trends move fast, but the best way to ride the wave is to keep your content authentic and tailored to your niche. Use these tracks as jumping-off points and adapt the tone to suit your message.