Launching a new product

What good influence looks like content series

What good influence looks like logo

Launching a new product

Presenter: Sharyn Smith
Length: 3:17 minutes

What you will learn:
  • The importance of people-powered channels: Sharyn Smith discusses how people-based channels are the most trusted when making a buying decision and how to effectively engage with influencers and creators for your product launch.
  • Win over the majority with Nano influencers: Learn the strategies on how to create buzz around your product by engaging Nano influencers – everyday people interested in your category, who can provide authentic content and reviews.
  • Capturing the majority and laggards: This video reveals how to use the content from your early adopters and Nano influencers to amplify your message and convince the wider market.

Find out how we can help your
brand create impact with influence.
Work with us