Launching a new product

Presenter: Sharyn Smith
Length: 3:17 minutes

What you will learn:

• The importance of people-powered channels: Sharyn Smith discusses how people-based channels are the most trusted when making a buying decision and how to effectively engage with influencers and creators for your product launch.
• Win over the majority with Nano influencers: Learn the strategies on how to create buzz around your product by engaging Nano influencers – everyday people interested in your category, who can provide authentic content and reviews.
• Capturing the majority and laggards: This video reveals how to use the content from your early adopters and Nano influencers to amplify your message and convince the wider market.