What good influence looks like content series
Launching a new product
Presenter: Sharyn Smith
Length: 3:17 minutes
What you will learn:
- The importance of people-powered channels: Sharyn Smith discusses how people-based channels are the most trusted when making a buying decision and how to effectively engage with influencers and creators for your product launch.
- Win over the majority with Nano influencers: Learn the strategies on how to create buzz around your product by engaging Nano influencers – everyday people interested in your category, who can provide authentic content and reviews.
- Capturing the majority and laggards: This video reveals how to use the content from your early adopters and Nano influencers to amplify your message and convince the wider market.