Read Influencing the F&B Consumer: Research-Driven Insights
Influencing the F&B Consumer: Research-Driven Insights
Understanding what food and beverage content truly drives consumer behaviour.
Our thoughts
Read How to Generate Authentic Product Reviews: SumaNurica’s Successful Campaign
How to Generate Authentic Product Reviews: SumaNurica’s Successful Campaign
How product testing and a strategic review subscription drove massive engagement.
Read Unleashing the Power of Influencer Marketing in Pet Nutrition
Unleashing the Power of Influencer Marketing in Pet Nutrition
The Eukanuba Campaign Case Study
Read Raw and real: The long-form, unedited reality trend
Raw and real: The long-form, unedited reality trend
Learn why audiences crave authenticity as long-form, unfiltered content soars in 2024.
Read Understanding the 5 to 9 trend: A fresh perspective on daily life
Understanding the 5 to 9 trend: A fresh perspective on daily life
A welcome change from traditional “day-in-the-life” content.
Read Capturing a vibe with horizontal video splits
Capturing a vibe with horizontal video splits
This fresh format lets creators set the mood and grab attention.
Read What sways you? Analysing the influencer impact in personal care
What sways you? Analysing the influencer impact in personal care
Discover what truly drives purchasing decisions in the personal care market.
Read Influence, measurement and meaning
Influence, measurement and meaning
Sharyn Smith explores what success looks like for Influencer Marketing in 2024.
Read Announcing AI powered in-store sampling
Announcing AI powered in-store sampling
Social Soup has launched an AI-powered influencer verification technology and advanced barcode scanning to drive in-store product trials.
Read AiMCO Awards 2023 Finalist Announcement!
AiMCO Awards 2023 Finalist Announcement!
Social Soup has been nominated as a finalist in seven categories this year.