What Good Influence Looks Like

What good influence looks like content series

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Influencer marketing is one of the most powerful tools your business can leverage in 2023 – but how do you work successfully with influencers to create relevant and engaging content for your brand? This is where Social Soup, Australia’s leading Influencer Marketing Agency comes in. For the past 15 years, we’ve been building integrated programs between people and brands to create lasting impact.

In our new series “What Good Influence Looks Like”, Social Soup founder and chair of AiMCOSharyn Smith and Social Soup Managing Director – Katie Palmer-Rose will take you through our revolutionary approach to influencer marketing to help you achieve extraordinary results – all in just a few minutes per video.

View The Snack Talk: Unwrapping Influence on Snack Choices
Social Soup Salty Snacks
The Snack Talk: Unwrapping Influence on Snack Choices

Ready to snack on some serious strategy? Watch our video now and unwrap the potential of influence in the snacking world!

Length: 3:36 min

View How to Find the Right Influencers for Your Brand PART 2
What good influence looks like episode preview
How to Find the Right Influencers for Your Brand PART 2

Be ahead of the curve, and make sure your influencer collaborations are spot-on.

Length: 3:44 min

View How to Find the Right Influencers for Your Brand PART 1
How to Find the Right Influencers for Your Brand PART 1

Ensure your brand always collaborates with the perfect influencers.

Length: 2 min

View Influencer Marketing Effectiveness Study
Influencer Marketing Effectiveness Study

Takes a deep dive into the Influencer Marketing Effectiveness Study.

Length: 3:24 min

View Trial & Product Sampling Done Right
Trial and Product Sampling
Trial & Product Sampling Done Right

Learn how to engage with thousands of consumers, guiding them straight to your products in-store.

Length: 4 min

View Top 10 Bad Influence Pitfalls: A Guide to Marketing Safely
Top 10 Bad Influence Pitfalls: A Guide to Marketing Safely

Arm yourself with critical knowledge to avoid common influencer marketing pitfalls and amplify the effectiveness of your campaigns.

Length: 4 min

View Uncover the Power of Reviews
Influence and reviews
Uncover the Power of Reviews

Find out how to build a proactive, authentic review program for your brand.

Length: 2:30 min

View TGA Guidelines for Influencer Marketing
TGA Influencer Guidelines
TGA Guidelines for Influencer Marketing

Learn how to navigate the Australian TGA regulations and influencer endorsements for therapeutic goods.

Length: 5 min

View Omi-influence and moving from “influencer” to influence
Omni-influence
Omi-influence and moving from “influencer” to influence

A video discussing the role of omni influence in the modern marketing landscape and how the buying process is no longer linear.

Length: 2 min

View 5 key areas for planning good influencer marketing
Influencer Planning
5 key areas for planning good influencer marketing

What does good influence planning look like? We take you through the five important steps to consider when building a comprehensive influence strategy.

Length: 5 min

View The role of TikTok in Omni-influence planning
TikTok Omni-Influence
The role of TikTok in Omni-influence planning

A two-part series uncovering the exciting world of TikTok. This video covers understanding the platform and its role in the influence ecosystem.

Length: 5 min

View Discover the best practices for marketing on TikTok
TikTok Omni-Influence 2
Discover the best practices for marketing on TikTok

In this video, you’ll discover the top TikTok marketing practices to help you effectively reach and engage with your target audience on the platform.

Length: 6 min

View Launching a new product
Launching a new product
Launching a new product

Find out how the role of people-based channels in your product launch can accelerate consideration, purchase, and awareness.

Length: 3 min

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