The Snack Talk: Unwrapping Influence on Snack Choices

Presenter: Sharyn Smith
Length: 3:36 minutes

What you will learn:

• The Top Influencers: Word-of-mouth and promotions lead the pack in influencing snack purchases.
• Trial Triumphs: Sampling is a significant force in the world of snacks, offering a direct path to consumer hearts (and stomachs).
• Influencers vs. Advertising: Authentic influencers and creators have a much more substantial impact than traditional social media ads in the snack industry.

Ready to snack on some serious strategy? Watch our video now and unwrap the potential of influence in the snacking world.

All videos