Influencer Marketing for Brands, Creators and the Community
We are a leading Australian influencer marketing agency delivering strategic campaigns that go beyond impressions. We create meaningful connections between brands and people, powered by creators, product triallers, and our engaged community network.
As a full-service influencer agency, we specialise in bespoke campaigns designed for reach, relevance, and results. From influencer strategy and creative planning to campaign delivery and content amplification. We help brands grow with purpose through every influencer campaign.
We believe everyone
has influence
Brands
Our influencer marketing service is built for outcomes. Helping brands drive word of mouth, create social proof, and build trust through authentic creator content. From awareness to advocacy, we use our advanced influencer management platform to deliver real results backed by insight.
Creators
We support creators of all sizes, mega, macro, micro and nano, through a data-driven influencer management model. From brief to final post, we match creators with the right brands and help shape high-performing content that earns engagement and drives value for all sides.
Community
Want to try products first and share your voice? Join our 150,000-strong community of product triallers and reviewers who help shape the future of brands through real feedback and recommendation.
We believe influence is most powerful
in true partnership with brands
Trusted by leading brands and agencies, Social Soup is proud to be recognised as one of the best influencer marketing agencies in Australia. Delivering measurable impact for clients across tech, FMCG, retail, lifestyle and more.
Brands that leveraged
influence to create change
We’ve helped some of Australia’s biggest brands achieve powerful results through strategic influencer campaigns. Designed by expert influencer marketing strategists and powered by our proprietary influencer management platform. As an AiMCO award-winning influencer marketing agency, we’re proud to lead the way in delivering measurable impact and industry-recognised excellence.
Find out how we can help your
brand create impact with influence.
brand create impact with influence.
