Sharyn Smith explores what success looks like for Influencer Marketing in 2024.

Social Soup has launched an AI-powered influencer verification technology and advanced barcode scanning to drive in-store product trials.

Social Soup has been nominated as a finalist in seven categories this year.

“Authenticity is a linchpin: its absence negates any chance of genuine influence taking place”

An overview of why disclosure matters, how to do it and the unexpected benefits of disclosure in Influencer Marketing in…

This month we were the first recipient of AiMCO’s award for Best Agency/Business!  

It’s Back To School fun (and a little bit of stress)! Check out the amazing ALDI Back to school content…

Real Deli Lunch Kits Tested by 144 Soupers

We presented the latest insights around reviews as a vital micro-moment of influence in the purchasing journey, what makes for…

In today’s connected world, it’s easy to discover other people’s experiences with a brand and decide if you want to…