How product testing and a strategic review subscription drove massive engagement.

The Eukanuba Campaign Case Study

Learn why audiences crave authenticity as long-form, unfiltered content soars in 2024.

A welcome change from traditional “day-in-the-life” content.

This fresh format lets creators set the mood and grab attention.

Discover what truly drives purchasing decisions in the personal care market.

Sharyn Smith explores what success looks like for Influencer Marketing in 2024.

Social Soup has launched an AI-powered influencer verification technology and advanced barcode scanning to drive in-store product trials.

Social Soup has been nominated as a finalist in seven categories this year.

“Authenticity is a linchpin: its absence negates any chance of genuine influence taking place”