Influencer Marketing Agency Australia

Social Soup is an influencer marketing company

We build integrated programs between people and brands to create lasting impact

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What Good Influence Looks Like

Discover the Power of Authentic Influence

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Influencer Marketing Agency Australia


Leveraging influence to create meaningful change for the future of businesses

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Engaged at scale with potent engagement and high-quality content

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We believe…

that everyone
has influence

We believe…

that influence is most
powerful when in true
partnership with brands

We believe…

brands can leverage this
power to create meaningful
change for the future
of their business
high five

We believe…

social Influence
is the future

You're in good company

Helping market leading brands drive social proof.
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shortgirltalldreams holding Biore product
Image of a mother using Philips Avent bottle.
Raww case study

Our Latest Work

Eye catching content and delivered results.
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Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.


The Royal Canin Partnership Campaign was a year-long initiative aimed at creating a consistent brand presence and driving Royal Canin’s core messaging through integrated influence and advocacy. The campaign focused on four key areas of the brand: Start of Life, Weight, Dermatology, and Gastrointestinal ranges.


Social Soup used influential voices to bring to life how MasterFoods Herbs & Spices is easier to use, enabling it to become the brand of choice for consumers.

izzyarmitage3 holding Biore product

Social Soup engaged 2 TikTok creators to create content for the Biore Charcoal range. Both content was amplified through Spark Ads to drive purchase direct to Woolworths.

3 babies using Philips Avent

Social Soup was tasked to build a Networker and Social Amplifier campaign, over 12 months, sharing Phillips Avent products with hard-to-reach mothers’ groups. This created consistent presence, built branding, activated WOM, and captured customer insights.


Social Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.


By designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.

Raww case study

The Raww 30 Day Challenge was a record-breaking success, exceeding all campaign KPI’s and achieving 517+ online redemptions in just 2 days!


Our thoughts

Read up on the latest in influencer marketing.
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For the past few years, much of the Influencer Marketing Industry has been on a teenage journey of self-discovery and…

Find out how we can help your
brand create impact with influence.
Work with us