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Social Soup is an influencer marketing company

We build integrated programs between people and brands to create lasting impact

Learn more

influencer marketing

Brands

Leveraging influence to create meaningful change for the future of businesses

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ivonehendarta

Creators

Engaged at scale with potent engagement and high-quality content

Learn more

A handful of love

Social Soup is an influencer marketing company

We build integrated programs between people and brands to create lasting impact

Learn more

influencer marketing

Brands

Leveraging influence to create meaningful change for the future of businesses

Learn more

influencer marketing

Creators

Engaged at scale with potent engagement and high-quality content

Learn more

1X

We believe…

that everyone
has influence

We believe…

that influence is most
powerful when in true
partnership with brands

We believe…

brands can leverage this
power to create meaningful
change for the future
of their business
high five

We believe…

social Influence
is the future

You're in good company

Helping market leading brands drive social proof.
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@kerthefoodie
mamaonrepeat
@mamaonrepeat
@lovecherriiee
@our.fam.in.squares
@brooke.m.ford
Raww case study
@angeliqueargiros

Our Latest Work

Eye catching content and delivered results.
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The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.

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melbourne foodie

Create awareness & relevance of the Sunbites brand and range of ‘better for you’ snacks.

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Social Soup were tasked to help L’Oréal Luxe brands Kiehl’s, YSL and Lancôme drive brand loyalty, get cut-through and maintain category leadership through social influence in this challenging environment.

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LEGO

Social Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.

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The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.

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Raww case study

The Raww 30 Day Challenge was a record-breaking success, exceeding all campaign KPI’s and achieving 517+ online redemptions in just 2 days!

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Our thoughts

Read up on the latest in influencer marketing.
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Read The Future of Reviews
Review Crew

The Future of Reviews

We presented the latest insights around reviews as a vital micro-moment of influence in the purchasing journey, what makes for…

Find out how we can help your
brand create impact with influence.
Work with us