


Social Soup is an influencer marketing company
We build integrated programs between people and brands to create lasting impact
Discover the Power of Authentic Influence
Unlock the Secrets of Australia's Top Influencer Marketing Agency
Social Soup is an influencer marketing company
We build integrated programs between people and brands to create lasting impact
The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
ViewCreate awareness & relevance of the Sunbites brand and range of ‘better for you’ snacks.
ViewSocial Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.
ViewSocial Soup were tasked to help L’Oréal Luxe brands Kiehl’s, YSL and Lancôme drive brand loyalty, get cut-through and maintain category leadership through social influence in this challenging environment.
ViewBy designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.
ViewThe Raww 30 Day Challenge was a record-breaking success, exceeding all campaign KPI’s and achieving 517+ online redemptions in just 2 days!
ViewSocial Soup engaged 2 TikTok creators to create content for the Biore Charcoal range. Both content was amplified through Spark Ads to drive purchase direct to Woolworths.
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