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Social Soup is an influencer marketing company

We build integrated programs between people and brands to create lasting impact

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What good influence looks like logo

Discover the Power of Authentic Influence

Unlock the Secrets of Australia's Top Influencer Marketing Agency

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influencer marketing

Brands

Leveraging influence to create meaningful change for the future of businesses

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ivonehendarta

Creators

Engaged at scale with potent engagement and high-quality content

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A handful of love

Social Soup is an influencer marketing company

We build integrated programs between people and brands to create lasting impact

Learn more

influencer marketing

Brands

Leveraging influence to create meaningful change for the future of businesses

Learn more

influencer marketing

Creators

Engaged at scale with potent engagement and high-quality content

Learn more

1X

We believe…

that everyone
has influence

We believe…

that influence is most
powerful when in true
partnership with brands

We believe…

brands can leverage this
power to create meaningful
change for the future
of their business
high five

We believe…

social Influence
is the future

You're in good company

Helping market leading brands drive social proof.
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@livelovenourishaus
@drdanidusek
@kerthefoodie
Image of a mother using Philips Avent bottle.
@rebecca_jolliffe
mamaonrepeat
@mamaonrepeat
@our.fam.in.squares
@lovecherriiee
@brooke.m.ford
Raww case study
@angeliqueargiros
@thesubtlemummy
shortgirltalldreams holding Biore product
@shortgirltalldreams

Our Latest Work

Eye catching content and delivered results.
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Social Soup used influential voices to bring to life how MasterFoods Herbs & Spices is easier to use, enabling it to become the brand of choice for consumers.

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The Royal Canin Partnership Campaign was a year-long initiative aimed at creating a consistent brand presence and driving Royal Canin’s core messaging through integrated influence and advocacy. The campaign focused on four key areas of the brand: Start of Life, Weight, Dermatology, and Gastrointestinal ranges.

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The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.

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3 babies using Philips Avent

Social Soup was tasked to build a Networker and Social Amplifier campaign, over 12 months, sharing Phillips Avent products with hard-to-reach mothers’ groups. This created consistent presence, built branding, activated WOM, and captured customer insights.

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melbourne foodie

Create awareness & relevance of the Sunbites brand and range of ‘better for you’ snacks.

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LEGO

Social Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.

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Social Soup were tasked to help L’Oréal Luxe brands Kiehl’s, YSL and Lancôme drive brand loyalty, get cut-through and maintain category leadership through social influence in this challenging environment.

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By designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.

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Our thoughts

Read up on the latest in influencer marketing.
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Read The Future of Reviews
Review Crew

The Future of Reviews

We presented the latest insights around reviews as a vital micro-moment of influence in the purchasing journey, what makes for…

Find out how we can help your
brand create impact with influence.
Work with us