About us

About us

Pioneering social
influence from
the get-go.

We’re a team of strategists, developers, researchers, sociologists, designers and behavioural economists committed to creating impact through influence.

From launching a community of product testers back in 2011 to pioneering digital voucher sampling systems that drive mass trial, Social Soup has long been at the forefront of influence.

We are the leader in authentic advocacy, user-generated content and all things social. With proven success of over 500 case studies across 23 categories, we know how to create real-world impact for your brands.

Social Soup Team

Our Values

A look into the values that make Social Soup great.

Be Brave

Be Brave

We have the courage to be the change we want to see. We take risks, make informed decisions, learn from our mistakes, and try again.

People at the heart

People at the Heart

We take time to get to know our colleagues, clients and community; what makes them tick, what makes them happy, and what I can do to put the yay in their day. We care.

Get Shit Done

Get Shit Done

We are empowered to make the best possible decisions with the right people in most efficient amount of time.

Be Extraordinary

Be Extraordinary

We are curious – we embrace critical questioning, innovation, and continuous improvement.

Join us

Want to build trust, win hearts, and inspire people to action? Then you just might be a social scientist at heart. If you’re naturally curious, results obsessed and ready to let your geek flag fly, we want to hear from you.

Influence for Good

Get in touch if you’re a great cause that wants to work with us.

Contact us


For curious social scientists looking for tantalising opportunities.

Our job openings


For budding social scientists looking for a kickstart.

Show us what you’ve got!

Find out how we can help your
brand create impact with influence.
Work with us