Tracking Success
To track overall success, we aggregated metrics into a custom live dashboard tracking key business metrics.
- Over 12 months we produced 2,365 assets and 1,267 reviews.
- External research of influencer followers revealed a staggering 72% unprompted recall of the ALDI partnership and 88% prompted recall. This showcases the benefit of partnering with influencers over a long period and multiple exposures to followers.
- The program reached 76% of ALDI’s target audience via 10.3 million organic impressions with a unique reach of over 4 million on Instagram
- Content achieved averages of 96% positive sentiment and 32% of all comments across influencer posts expressed a sentiment of “desire” directly for the ALDI brand.
- Average engagement rates were 3.2% vs industry standards of 2.52% 1
- The #ALDIHaul hashtag has seen a 200% increase in usage as the general public have begun to emulate the behaviour of our influencers.
- @ALDIAustralia Instagram followers tripled in size from 15k to 44.5k in 9 months after the program launched through influencers tagging the brand’s page in all posts.
The effectiveness of this program has set a new standard for ALDI – who of course have now signed onto a further 12-month program with Social Soup!