

The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
View1,020+
Product reviews on the Raww website
520+
Social posts
86%
Intent to purchase
Superfood-infused beauty brand, Raww, wanted to stand out in market as a genuinely good brand that is Australian-made and certified cruelty-free. They wanted a way to radiate positivity in the real results of real people trying their products and to amplify that message to a mass audience of consumers looking to feel good in their beauty purchasing decisions.
Social Soup targeted consumers who care deeply about supporting local and took them on a 30 Day Beauty Challenge with Raww in order to generate proof-led advocacy. A mix of micro and nano influencers redeemed Raww products through their e-Comm site and were challenged to trial their products for 30 days. Influencers created authentic WOM testimonials and reviews through a “before and after” photo challenge and drove high engagement and conversations through a Facebook group, led by Raww. At the end of their journey, nanos completed a survey to gain insights and feedback for the brand.
“Love the packaging with the pump! Easy to use, buildable coverage, skin like satin finish, little goes a long way. Actually reminds me of a similar big brand CC cream. Colour matched well, even though I matched online. Would purchase again!”
Souper Emily
The Raww 30 Day Challenge was a record-breaking success, exceeding all campaign KPI’s and achieving 517+ online redemptions in just 2 days! Influencers shared 529 photos and videos for Raww on social media, igniting positive brand conversations through a highly-engaging trial experience that resulted in an 86% purchase intent of completely new consumers to Raww and an increased brand NPS score of +99 points. Awareness goals were achieved at 460% of the reach KPI, with nanos generating 1,027 reviews to the Raww website, 440% of our KPI’d goal.
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