The Results
The campaign’s impact was significant, with 50 influencers sharing 318 high-quality pieces of content on Instagram, exceeding the KPI by 150.
- The campaign generated an organic reach of 903K and an amplified reach of 4.46 million, driving massive awareness and visibility for the Royal Canin brand.
- The content was not only informative but also engaging, motivating users to take action and click through to purchase, which resulted in an impressive 8,260 paid link clicks.
- Additionally, the high-quality educational content from both new and re-engaged creators resulted in an average engagement rate of 1.35% across all influencer tiers, outperforming the ‘Pets Average’ of 0.79%.
Overall, the campaign successfully achieved its goal of establishing brand distinctiveness and generating brand preference through an integrated, multi-tiered influence campaign.