

The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
View6.8M+
Unique Reach
6035
UGC
70%
Ongoing purchase intent
A combined social-first Influencer and consumer strategy and the “always-on” approved, launching the Sard Colour Catcher program through a tiered Influencer strategy across 2 bursts:
Driving product trial and advocacy led awareness through “proof on the sheet” moments. Focused on social and digital content, WOM and reviews across an Integrated partnership strategy.
Social Soup were tasked with helping drive mass trial, awareness and advocacy of the new Sard Colour Catcher sheets across multiple platforms.
The key to the campaign was educating targeted consumers with the right knowledge, generating a pool of authentic reviews and showcasing “proof on the sheet” through advocacy led high-quality UGC. The content generated throughout the campaign can then be repurposed by Sard.
“The Sard Colour Catcher was extremely easy to use, just popped it in the machine before my clothes and it was like nothing! So easy!!! Just started my wash like usual and let the Colour Catcher do its job! Didn’t have to worry about cross colour contamination! Just put my mind at ease. After the wash, just had to pop it out of the machine and see the results! Quite amazing to see all the loose colour that usually soaks into my clothes. So it was very impressive!”
Souper Nicole
Find out how we can help your
brand create impact with influence.
Work with us