The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.View
- The campaign has helped Sard Colour Catcher to generate strong product advocacy and awareness.
- Exceeded the overall awareness goals, with 1.3M potential organic reach achieved and a further 5.4M paid reach for Sard.
- Generated 6,035 pieces of UGC, including 2,450 pieces of photos and videos, 3,545 reviews and another 40 reviews to Amazon. Additionally, 3 testimonials videos were produced featuring authentic Nano experience using Sard Colour Catcher.
- Created “proof on the sheet” and built a narrative for the Sard Colour Catcher, with consumers expecting and describing the results of the product.