Sunbites

Driving in-store purchase and trial en-mass

We delivered mass trial of over 2000 samplers, 300 nano leaders and 50 content creators in a targeted demographic who, in addition to trialling the product generated over 5200 pieces of content for Sunbites.

50
Content creators

5200
UGC

1.36M
Total Reach


Objectives

Create awareness & relevance of the
Sunbites brand and range of ‘better
for you’ snacks.

Approach

Create influence and credible content by placing the product in the hands of the right influencers. 300 peer-to-peer influencers and 50 social influencers were invited to trial the Sunbites range and share their experience on their social channels. To drive trial and conversation, 2000 Social Samplers were engaged to visit a Woolworths or Coles store and redeem a $10 giftcard on Sunbites Snack Crackers and other products in range.

“They were really tasty, and I love the fact they are packed with
healthy ingredients the taste definitely is a lot better then
most healthy snacks and the size of portions is generous
definitely recommended these to everyone I know.”

Souper Hannah

The Results

With a combined reach of 643,000 this campaign has achieved well beyond the
KPI’s on reach and content, is delivering a very strong positive sentiment
currently sitting at 82% and 4.8 out of 5 star rating from 219 reviews. Final
results will be shared at the end of the campaign period, to date as follows:
1,360,800+ earned online reach, 992+ influencer generated content and
24,100+ social engagements.

Latest Work

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