

The rigorous matching of ALDI to influencers brand experience was shared across social media via authentic, quality content created by social influencers with positive sentiment and authenticity at its core.
View50
Content creators
5200
UGC
1.36M
Total Reach
Create awareness & relevance of the
Sunbites brand and range of ‘better
for you’ snacks.
Create influence and credible content by placing the product in the hands of the right influencers. 300 peer-to-peer influencers and 50 social influencers were invited to trial the Sunbites range and share their experience on their social channels. To drive trial and conversation, 2000 Social Samplers were engaged to visit a Woolworths or Coles store and redeem a $10 giftcard on Sunbites Snack Crackers and other products in range.
“They were really tasty, and I love the fact they are packed with
healthy ingredients the taste definitely is a lot better then
most healthy snacks and the size of portions is generous
definitely recommended these to everyone I know.”Souper Hannah
With a combined reach of 643,000 this campaign has achieved well beyond the
KPI’s on reach and content, is delivering a very strong positive sentiment
currently sitting at 82% and 4.8 out of 5 star rating from 219 reviews. Final
results will be shared at the end of the campaign period, to date as follows:
1,360,800+ earned online reach, 992+ influencer generated content and
24,100+ social engagements.
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