Corporate TikTok has emerged as a powerful platform for companies to connect with younger generations and reshape workplace culture. By showcasing the more casual, humorous side of corporate life, these TikTok accounts are breaking down traditional hierarchies and fostering a more inclusive, engaging environment.
Flipping the Hierarchy: A New Approach to Workplace Culture
One of the most striking elements of Corporate TikTok is the shift from top-down leadership. Instead of executives holding the spotlight, employees are taking the reins, sharing lighthearted moments, challenges, and successes within their organisations. This humanises the workplace, allowing employees to feel more connected to their colleagues and to the overall company culture. It’s not just about showing off the business but showing off the people behind it.
Why Corporate TikTok Matters for Your Brand
Adopting Corporate TikTok isn’t just about keeping up with trends—it offers tangible benefits for your business. Here’s why it matters:
- Attracting Top Talent: Gen Z, a key part of today’s workforce, craves authenticity and transparency. Corporate TikTok lets your company showcase its culture, values, and workplace environment, helping you attract top talent who align with your ethos.
- Boosting Employee Morale: By encouraging employees to participate in content creation, you foster a more engaging and fun workplace. This can lead to improved employee morale, greater productivity, and a stronger sense of community.
- Rebranding Your Industry: If your business operates in a traditionally “boring” or corporate field, TikTok offers a fresh way to challenge stereotypes. Showing the human side of your company helps reshape public perception and makes your industry more appealing.
The Importance of Authenticity and Transparency
As Maddie Madeleine Goss, Social Soup’s Senior Content Manager, points out: “By offering an authentic and transparent look into brand or company’s inner workings—often referred to as ‘BTS’ (Behind the Scenes) or ‘Corporate TikTok’—businesses can build trust, foster connections, and stand out from competitors. Highlighting the personalities, values, and workplace culture of employees allows the audience to engage on a personal level, emphasising the human side of the company. By sharing the faces, voices, and stories behind your products or services, you create a more relatable and approachable brand image that resonates with your audience on a deeper, more meaningful level.”
Key Elements of Successful Corporate TikTok Content
To get the most out of Corporate TikTok, focus on these key content strategies:
- Authenticity: Share genuine, unfiltered moments that capture the essence of your workplace and culture. TikTok audiences value authenticity over polished, corporate messaging.
- Humour: Use humour to make your content relatable and enjoyable, allowing your employees’ personalities to shine.
- Employee Engagement: Involve your employees in the content creation process, encouraging them to share their experiences and fun moments. This creates a sense of inclusivity and team spirit.
- Relevance: Ensure that your content resonates with your target audience and aligns with your company’s values. Keep it relevant to your brand while incorporating TikTok’s casual tone.
Trend Prediction: The Future of Corporate TikTok
As Corporate TikTok continues to evolve, more companies will adopt it as part of their internal and external communication strategy. The younger generation’s role will continue to expand, driving content creation that breaks down traditional corporate hierarchies. Behind-the-scenes videos and humorous insights into workplace life will remain powerful tools for humanising brands and making the workplace more appealing to both customers and future employees.
However, this trend might not be suitable for all brands. Industries with stricter professional guidelines or a more formal image may need to take a cautious approach. For those businesses, it’s essential to balance humour and informality with professionalism.
Conclusion:
Corporate TikTok is more than just a trend—it’s reshaping the way companies present themselves to the world. By flipping traditional hierarchies, showcasing behind-the-scenes moments, and humanising their brand, businesses can forge stronger connections with both employees and customers. For brands looking to engage Gen Z and younger audiences, Corporate TikTok offers an authentic, refreshing way to do just that.
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