How Social Soup helped Mustela reconnect with Australian parents through authentic creator storytelling, micro-influencer marketing and paid social amplification.
Here are five September updates worth having on your radar and, more importantly, what they could mean for brands and…
Get ahead of Q4 with the trends, seasonal moments and creative opportunities shaping our spring and summer content plans.
How Social Soup combined product sampling, micro creators and verified consumer reviews to put three Sorbent products to the ultimate…
Five Creator & Community Shifts to Watch
James Deysel explains why LinkedIn has become one of the most influential sources for AI discovery, and how both brands…
Launching a new FMCG product into retail isn’t easy. Discover how Social Soup used creator seeding, influencer gifting and product…
Australians are joining more communities, trusting community recommendations and seeking deeper connections. The question is: are brands keeping up?
From WhatsApp’s rise as a community platform to creator trends dominating Reels, here’s what’s caught the Social Soup team’s eye…
