Social Soup were engaged to help launch Huggies Newborn Zinc Nappies by driving trial, trust, and talkability through large-scale product sampling, real-life parent advocacy, and authentic content creation. The campaign aimed to build awareness of the product’s unique skin-loving benefits and spark word-of-mouth among new parents.
In the lead-up to cold and flu season, Blackmores teamed up with Social Soup to boost consideration for its hero immunity range. Through strategic macro-influencer partnerships, the campaign tapped into authentic storytelling to connect with health-conscious Australians and drive powerful mid-funnel impact.
Simply Chips partnered with Social Soup to generate mass awareness and real consumer product reviews for its better-for-you snack range. Through a large-scale influencer and review campaign, we drove authentic content, sparked in-store trial, and reviews from real Aussie households.
To support the launch of its new baby bottle range, Philips Avent partnered with Social Soup to engage Aussie parents through authentic trial and review. The campaign combined influencer-led storytelling with large-scale community sampling to build trust, drive purchase intent, and amplify awareness in a competitive category.
Social Soup was tasked to build a social first Influencer and consumer campaign driving awareness, education and WOM advocacy around the Vicks VapoRub Steam Method in Victoria.
The Royal Canin Partnership Campaign was a year-long initiative aimed at creating a consistent brand presence and driving Royal Canin’s core messaging through integrated influence and advocacy. The campaign focused on four key areas of the brand: Start of Life, Weight, Dermatology, and Gastrointestinal ranges.
Social Soup used influential voices to bring to life how MasterFoods Herbs & Spices is easier to use, enabling it to become the brand of choice for consumers.
Social Soup engaged 2 TikTok creators to create content for the Biore Charcoal range. Both content was amplified through Spark Ads to drive purchase direct to Woolworths.
Social Soup was tasked to build a Networker and Social Amplifier campaign, over 12 months, sharing Phillips Avent products with hard-to-reach mothers’ groups. This created consistent presence, built branding, activated WOM, and captured customer insights.
Social Soup identified and engaged with a set of low-affinity parents, gifting them with LEGO for their daughters and tasking them to help spread the word about the creative and social benefits of playing with LEGO.
By designing a tailored trial experience, the campaign successfully generated online reviews, intent to purchasing Sard Colour Catcher and valuable product insights.
The Raww 30 Day Challenge was a record-breaking success, exceeding all campaign KPI’s and achieving 517+ online redemptions in just 2 days!