Community research

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Access segments of your key demographic through tailored research to gain quantifiable insights and a deeper understanding about your product, brand, category or audience.

Use it for

Launching or refining a product

Reach your target demographic at scale for your next product launch and receive usage and consumer insights to drive product improvement and refine your audience profile before or at launch.

Research and insights

Have an established product or brand and want a deep dive on consumer segments and their perspectives? We’ll develop tailored research to understand your consumer set and what drives them. Our research can be conducted at scale through online surveys or through facilitated in-person brand sessions.

Category insights and trends

Our research can access hard-to-reach segments to better understand insights and trends into your category.

Clients that use Community research.

  • PepsiCo Logo
  • LEGO Logo
  • Doritos Logo
  • The Lucky Drop Logo
  • Quincy Logo
  • iNova Logo
  • Twinings Logo

Drive awareness for the LEGO girls range to a targeted audience of low-affinity parents.

We hand-picked 15 mums and their daughters and facilitated their experience with LEGO. Mums created social proof online, reaching a potential audience of over two-hundred thousand people spreading the message that LEGO is for girls as well as boys.

View Case Study

Upgrade it with

Community research goes great with these products & add-ons.

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High level targeting

Find and market to your target audience.

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Branded collateral

Add extra ❤ to your pack to surprise and delight.

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Insights Feedback

Understand product usage behaviour with deep insights into the why?, what? and how? of how your target audience uses your product.

Let’s start a conversation…

Contact us today to find out how you can access Australia and New Zealand’s largest community of qualified influencers.