Community research
Access segments of your key demographic through tailored research to gain quantifiable insights and a deeper understanding about your product, brand, category or audience.
Launching or refining a product
Reach your target demographic at scale for your next product launch and receive usage and consumer insights to drive product improvement and refine your audience profile before or at launch.
Research and insights
Have an established product or brand and want a deep dive on consumer segments and their perspectives? We’ll develop tailored research to understand your consumer set and what drives them. Our research can be conducted at scale through online surveys or through facilitated in-person brand sessions.
Category insights and trends
Our research can access hard-to-reach segments to better understand insights and trends into your category.
Clients that use Community research.
LEGO
Drive awareness for the LEGO girls range to a targeted audience of low-affinity parents.
We hand-picked 15 mums and their daughters and facilitated their experience with LEGO. Mums created social proof online, reaching a potential audience of over two-hundred thousand people spreading the message that LEGO is for girls as well as boys.
Upgrade it with
Community research goes great with these products & add-ons.
High level targeting
Find and market to your target audience.
Branded collateral
Add extra ❤ to your pack to surprise and delight.
Insights Feedback
Understand product usage behaviour with deep insights into the why?, what? and how? of how your target audience uses your product.