Understanding Omni-Influence

What good influence looks like content series

What good influence looks like logo

Omi-influence and moving from “influencer” to influence

Presenter: Katie Palmer-Rose
Length: 2:12 minutes

What you will learn:
  • Understand how micro moments of influence accumulate to build an evolving picture of discovery
  • Personalisation and advocacy driven information search provide the trust triggers to allow us to make decisions
  • Understanding how people powered influence channels align to the broader channel plan

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