What good influence looks like content series
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Influencer marketing is one of the most powerful tools your business can leverage in 2023 – but how do you work successfully with influencers to create relevant and engaging content for your brand? This is where Social Soup, Australia’s leading Influencer Marketing Agency comes in. For the past 15 years, we’ve been building integrated programs between people and brands to create lasting impact.
In our new series “What Good Influence Looks Like”, Social Soup founder and chair of AiMCO – Sharyn Smith and Social Soup Managing Director – Katie Palmer-Rose will take you through our revolutionary approach to influencer marketing to help you achieve extraordinary results – all in just a few minutes per video.
View How to Find the Right Influencers for Your Brand 
Ensure your brand always collaborates with the perfect influencers.
Length: 2 min
View Influencer Marketing Effectiveness Study 
Takes a deep dive into the Influencer Marketing Effectiveness Study.
Length: 3:24 min
View Trial & Product Sampling Done Right 
Learn how to engage with thousands of consumers, guiding them straight to your products in-store.
Length: 4 min
View Top 10 Bad Influence Pitfalls: A Guide to Marketing Safely 
Arm yourself with critical knowledge to avoid common influencer marketing pitfalls and amplify the effectiveness of your campaigns.
Length: 4 min
View Uncover the Power of Reviews 
Find out how to build a proactive, authentic review program for your brand.
Length: 2:30 min
View TGA Guidelines for Influencer Marketing 
Learn how to navigate the Australian TGA regulations and influencer endorsements for therapeutic goods.
Length: 5 min
View Omi-influence and moving from “influencer” to influence 
A video discussing the role of omni influence in the modern marketing landscape and how the buying process is no longer linear.
Length: 2 min
View 5 key areas for planning good influencer marketing 
What does good influence planning look like? We take you through the five important steps to consider when building a comprehensive influence strategy.
Length: 5 min
View The role of TikTok in Omni-influence planning 
A two-part series uncovering the exciting world of TikTok. This video covers understanding the platform and its role in the influence ecosystem.
Length: 5 min
View Discover the best practices for marketing on TikTok 
In this video, you’ll discover the top TikTok marketing practices to help you effectively reach and engage with your target audience on the platform.
Length: 6 min
View Launching a new product 
Find out how the role of people-based channels in your product launch can accelerate consideration, purchase, and awareness.
Length: 3 min
Find out how we can help your
brand create impact with influence.
Work with us