What Good Influence Looks Like

What good influence looks like content series

Sharyn Smith

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Influencer marketing is one of the most powerful tools your business can leverage – but how do you work successfully with influencers to create relevant and engaging content for your brand? This is where Social Soup, Australia’s leading Influencer Marketing Agency comes in. For the past 17 years, we’ve been building integrated programs between people and brands to create lasting impact.

In our series “What Good Influence Looks Like”, Social Soup founder and board member of AiMCOSharyn Smith takes you through our revolutionary approach to influencer marketing to help you achieve extraordinary results – all in just a few minutes per video.

View 5 key areas for planning good influencer marketing
Influencer Planning
5 key areas for planning good influencer marketing

What does good influence planning look like? We take you through the five important steps to consider when building a comprehensive influence strategy.

Length: 5 min

View Influencer Marketing Effectiveness Study
Influencer Marketing Effectiveness Study

Takes a deep dive into the Influencer Marketing Effectiveness Study.

Length: 3:24 min

View Launching a new product
Launching a new product
Launching a new product

Find out how the role of people-based channels in your product launch can accelerate consideration, purchase, and awareness.

Length: 3 min

View Uncover the Power of Reviews
Influence and reviews
Uncover the Power of Reviews

Find out how to build a proactive, authentic review program for your brand.

Length: 2:30 min

View The Snack Talk: Unwrapping Influence on Snack Choices
Social Soup Salty Snacks
The Snack Talk: Unwrapping Influence on Snack Choices

Ready to snack on some serious strategy? Watch our video now and unwrap the potential of influence in the snacking world!

Length: 3:36 min

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