What we do

What we do

We are an influencer marketing agency focused on driving social proof and WOM for brands through targeted consumer trial and Influencers, creating outputs of advocacy from instore trial and 3rd party reviews to mass awareness Influencer content campaigns, measured through our market leading technology.

Our approach to influencer marketing.

We think about influence a little differently

We think about influence a little differently


We believe everyone has influence


We always think beyond the influencer


Influence is at its most powerful when in true partnership


Social influence can build strong brands with mutual value

Words from clients

“It was all because we had a real open discussion about challenges that are facing my business, and things I needed moving forward, and you delivered on it. The year has only just begun and I feel like I’m already off to a good start.”
Simon Amor-Riddoch,
Marketing Manager at Phillips

Words from clients

“Executed flawlessly. Delivered on the brief. Continual communication throughout the campaign (without asking!) and always a strong sense of follow up. A true pleasure to partner with.”
Pam Wilson,
Marketing Director, L’Occitane

Words from clients

“The quality of the influencer recs and the produced content was really strong – the client was super happy with the output and loved the final posts. Social Soup were also very accommodating on the changes requested by the client and facilitated a collaborative approach to content creation. Being able to lean on them to source relevant influencers is really valuable, as this can be quite a manual and time-consuming process especially on larger campaigns.”
Eugenia Yeung,
Associate Director of Content Partnerships, Reprise Digital


Our products that create Influence

View Social Amplifiers
Social Amplifiers

Engaging influencers with over 20k following to build strategic, ​bespoke partnerships that connect brands and expert creators. Run by Soup Pro.

View Content Crew
Content Crew

Our vetted micro-influencer community are a trusted channel to highly engaged audiences. They are powerful in driving relevance and inspiring purchase.

View Sample & Share
Sample & Share

Deliver a tailored brand experience to your target audience to generate Social Proof through online reviews and user generated content.

View Scan & Share
Scan & Share

An in-retail purchase experience using proprietary contactless sampling technology, allowing brands to engage with consumers en-mass to purchase, trial and create social proof for new and existing products.

View Review Crew
Review Crew
Review Crew

With retailer reviews increasing likelihood to purchase by 2x, reviews are an essential opportunity to influence your target consumer on their purchasing journey.

View Networkers

Access hard to reach networks of connected nano influencers to drive extended product trial, shared usage occasions and WOM advocacy through direct referral.

View Community research
Community research
Community research

Access segments of your key demographic through tailored research to gain quantifiable insights and a deeper understanding about your product, brand, category or audience.

Find out how we can help your
brand create impact with influence.
Work with us