Who we are

We’re an influence marketing agency connected by clever like-minded people — thinkers, curators, developers, data nerds, people, designers and economists. Practitioners all dedicated to impact through influence and who thrive in the dynamic world of brands, people and community.

In 2007 before “influencing” was a thing, we were pioneering grassroots ways to connect people with brands in a meaningful way. Since then, we have been ever-evolving the industry as leaders in authentic advocacy, user-generated content and all things social.

WHAT GOOD INFLUENCE LOOKS LIKE

Where we are now

Since then, our growth has led us to create award-winning campaigns, collaborating with some of the most admired brands in the world. As proud partners of global icons, not-for-profits and emerging start-ups across diverse categories, we know how to create real-world impact for brands and people. It’s the true power of good.

At Social Soup our mission is to redefine ‘What Good Influence looks like’. In an era where influence mirrors the evolution of consumers, influence is now the beginning of the marketing influence set. We have a passion to focus on building ‘Future Influence’. This includes a meticulous approach to campaign measurement, rigorous creator vetting, educational initiatives, and the promotion of diversity and creativity. Join us as we showcase not just what influence looks like, but what it can truly achieve.

Check out what Social Soup
has achieved

$7m of products tested

1.5 million product trials

457,849 reviews written

Join us

Want to build trust, win hearts, and inspire people to action? Then you just might be a social scientist at heart. If you’re naturally curious, results obsessed and ready to let your geek flag fly, we want to hear from you.