Privacy Collection Statement

The Little Corporation Pty Limited (ABN 77 123 825 669) (trading as “SOCIAL SOUP”) (“Social Soup”, “we”, “our” or “us” as the context may require) collects personal information about you in order to deal with your requests and queries and to provide you with specific services. Our Privacy Policy (located at contains information about how you can contact us, access and correct your personal information, and complaints handling. For the purposes described above, your data may be shared with our group companies (and their directors, servants and agents), promotional partners, our clients and customers, other website users and other trusted third parties including service providers engaged by us to perform a variety of functions including fulfilment, logistics and printing services, legal and accounting services, data storage, assisting with market research and providing technical services. You can opt-out of receiving direct marketing by the method set out in our Privacy Policy. Failure to provide some or all of the information requested may result in you being unable to sign up for our services or us being unable to provide you with certain content, information, products or services. We may disclose personal information to overseas recipients who are likely to be located in the United Kingdom, the European Union and the United States of America.
Privacy Policy
The Little Corporation Pty Limited (ABN 77 123 825 669) (trading as “SOCIAL SOUP”) (“Social Soup”, “we”, “our” or “us” as the context may require) is committed to respecting the privacy of your personal information.
This Privacy Policy explains our policy for dealing with personal information that we collect, and how we hold, use, disclose, manage and protect personal information, through the following channels (the “Collection Channels”):

  • our online properties (each a “Website”), including:
    • our websites, including, but not limited to,;
    • any of our related websites, social media pages and internal websites; and
    • any of our mobile or tablet applications including the Social Soup mobile application (the “Social Soup App”);
  • any other means through which an individual provides personal information to Social Soup, including either physically or electronically; and
  • any other means through which we lawfully collect personal information about you.

Throughout this Privacy Policy, we refer to your ‘personal information’, which means information or an opinion about an identified individual, or an individual who is reasonably identifiable whether the information or opinion is true or not and whether the information or opinion is recorded in a material form or not. Your full name, gender, date of birth, home address, home telephone number, mobile telephone number, email address and workplace contact details are examples of information which may constitute personal information. Personal information may also include information we may collect about your individual preferences
Social Soup has developed and implemented its Privacy Policy with respect to personal information to reflect world best practice on privacy policies. These principles meet and exceed the requirements of the Privacy Act 1988 (Cth) (as amended) and the 13 Australian Privacy Principles. In order to keep up with changing legislation, and best practice and our business requirements, we may revise this Privacy Policy at any time without notice. We will post any changes to this Privacy Policy on our Websites, so we encourage you to check this Privacy Policy from time to time.
In addition to the provisions of this Privacy Policy, there may also be specific and additional privacy and consent provisions that apply to certain Collection Channels. Because those specific and additional provisions also relate to your privacy protection, we recommend that you review them wherever they appear. In the event of any inconsistency between the provisions of this Privacy Policy and those other specific and additional provisions, the specific and additional provisions will prevail.

Kinds of personal information that we collect and hold

Generally, the type of personal information we collect about you includes your name, gender, date of birth, email address, address and telephone number, and is necessary for us to carry on our business functions. We may also collect:

  • more detailed contact preferences;
  • your Apple AppStore and/or Google Play Store ID and your unique device identifier (UDID);
  • your social media handles, profile photos and login details including usernames;
  • location information;
  • photographs of you that you submit to us;
  • social media posts;
  • your occupation and information regarding your professional history and professional interests;
  • information regarding your personal interests and interesting and relevant information about you;
  • information about your preferences, interests, and experiences with our products or services. This information is collected in order to tailor our communications to you and continuously improve our products and services;
  • information about your experience with our products or services or third party products or services, including reviews;
  • the contact details of third parties. If you are asked to provide details about other people, please ensure that these individuals consent for their details to be given to us and used for the purposes set out in this Privacy Policy (which may include using their details for marketing purposes); and
  • any other personal information which you provide directly to us. Where you provide us with unsolicited personal information, we will retain this information where it falls within our primary purposes for collection of personal information (as stated in this Privacy Policy).

When you use our Websites, we may also collect personal information about you within the following general categories:

  • usage and preference information: we collect information about how you interact with the Website, including the pages you visit, your preferences and settings that you choose. We may do this through the use of cookies and other similar technologies that uniquely identify you;
  • device information: we may collect information about your mobile device such as the hardware model, operating system, preferred language, unique device identifier and mobile network; and
  • other information: we may also collect and log information such as your Internet Protocol (IP) address, access dates and times, browser type and pages visited when you interact with the Website.

More information about the passive collection of information is outlined below.
We may also collect sensitive information about you such as health information. We will only collect sensitive information in limited circumstances including where you have consented to this and you provide it to us directly. We will only use this information for the purpose stated at the time of collection and will share this information with our trusted third parties in the manner stated on the Collection Channel or in this Privacy Policy.

How we collect your personal information

We will only collect or monitor any personal information about you with your consent including as provided in this Privacy Policy or if it is otherwise lawful to do so. The only personal information collected by us is what has been provided to or collected by us in accordance with this Privacy Policy or has been provided to us lawfully by third parties. We generally collect your personal information directly from you. For example, we may collect personal information about you:

  • via our Websites;
  • when you deal with us over the telephone;
  • when you send us correspondence (whether by letter, fax or email);
  • when you have contact with us in person or via any medium;
  • when you sign up to become a member of Social Soup;
  • when you download and use the Social Soup App;
  • when you submit any content to or participate in a Collection Channel, including engaging with other users or taking part in projects and surveys;
  • when you comment or post on social media using a project or other hashtag as notified by us;
  • when you participate in promotions, offers or marketing activities;
  • when you interact with a Website for a specific purpose or interact with or browse a Website generally; or
  • when you subscribe to any of our services includes newsletters, updates or alerts.

We may also source your personal information from a third party where it is lawful for us to do so and/or you have given permission for a third party to share your personal information, including social media platforms such as Instagram and databases which you have signed up to and agreed to be contacted by other companies. If we collect personal information about you in this way, we will take reasonable steps to contact you and inform you of this.

Passive Information Collection

As outlined above, as you navigate through our Websites, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies, such as Unique Device Identifiers (UDI), cookies, internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). In certain circumstances, this information may be considered anonymous information or personal information under the Privacy Act 1988 (Cth). This is dependent on the device used and the method by which an individual connects to the internet. Your internet browser automatically transmits to the Website you are browsing some of this anonymous information or personal information, such as the URL of the website you just came from, the IP address, the UDI (if applicable) and the browser version your device is currently using. Our Websites may also collect anonymous information or personal information from your device through cookies and internet tags or web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of a Website might not work without cookies and this may limit the services provided by a Website. Cookies and other technical methods may involve the transmission of information either directly to us or to another party authorised by us to collect information on our behalf.
Our Websites may use and combine such passively collected anonymous information or personal information and/or information from various third party sources, including as described above, and may combine this anonymous information or personal information with other personal information collected from you to provide better service to Website visitors and users, customise a Website based on your preferences, compile and analyse statistics and trends, provide you with relevant advertising when you visit a Website or a third party website, and otherwise administer and improve a Website for your use. We may combine your visitor session information or other information collected through tracking technologies with personally identifiable information from time to time in order to understand and measure your online experiences and to determine what products, promotions and services are likely to be of interest to you. By accessing a Website, you consent to information about you being collected, compiled and used in this way.
For more information about cookies and how you can opt out, you can visit.

Platform permissions

Mobile platforms such as iOS and Android generally define certain types of information or data that applications cannot access without your consent. Each platform has its own permissions system for obtaining your consent. For example, the iOS platform generally alerts you the first time the Social Soup App wants permission to access certain types of data, such as location services, and will let you choose whether or not to consent to that request. Android devices will generally notify you of the permissions that an app seeks before you first use the app, and your use of the app constitutes your consent. You can generally manage your platform level permissions via the Settings section on your device. For more information, please contact our Privacy Officer at the details set out in this policy.


The collection of personal information is neither intended for, nor directed to, persons who are under the age of thirteen (13) years old. Personal information will not be collected by any person who is known by Social Soup to be under the age of eighteen (18) without the consent of a parent or legal guardian. Persons under age eighteen (18) may only use our Websites with the involvement and consent of a parent or legal guardian.

The security of the information you provide

We are committed to ensuring the information you provide us is secure. We will endeavour to take all reasonable steps to keep secure any personal information recorded and to keep this information accurate, up to date, complete and relevant. We ensure only those necessary have access to your personal information. Physical, electronic and managerial procedures have been put in place to reasonably secure any information collected from misuse, interference or loss, and in order to prevent unauthorised access, modification to or disclosure of that information. We utilise systems, services and third party platforms to manage and store your personal information that are located outside of Australia. However, we will never lose effective control of your personal information. We ensure that no third parties, other than Social Soup or our affiliates, have access to your personal information and we will never sell or transfer your personal information for a commercial purpose.

How we use or disclose your personal information

We will use your personal information for the primary purpose for which it was collected, which is to provide you with Social Soup services including:

  • for the purposes stated in our Privacy Collection Statement on a particular Collection Channel;
  • to maintain the functionality of a Website;
  • to send you any technical, administrative or legal notices important to our Websites;
  • to allow you to create an account, sign in and use the functionality of a particular Collection Channel including the Social Soup App;
  • to allow you to take part in projects and surveys, submit content and earn and access rewards (if applicable);
  • to allow you to publish posts to your social media channels via a Collection Channel;
  • to provide direct marketing materials, events, special offers, competitions and promotions in person and via any medium including mail, telephone and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email) or any other form of electronic, emerging, digital or conventional communications channel;
  • to maintain our relationship with you;
  • to provide you with newsletters via mail and electronic newsletters (e-newsletters) via commercial electronic messages;
  • to respond to member enquiries, complaints and complaints handling;
  • to improve Website and system administration;
  • to obtain opinions or comments about products and/or services and to conduct other research and development;
  • to record statistical data for marketing analysis and to conduct market research; and
  • to share personal information with our group companies, our promotional partners, trusted brands, clients and customers and their related bodies corporate and agents, and other trusted third parties in the manner described below.

We may also use personal information for purposes related or ancillary to the main reasons we collect it, such as invitations to events and to improve our service and communications and in respect of other services offered by us.
For the purposes described above, personal information may be shared with our group companies, promotional partners and their related bodies corporate, our clients and customers and other trusted third parties (and their directors, servants and agents) either in Australia or overseas. Failure to provide personal information may result in Social Soup being unable to provide you with access to our services (including a Website) and with certain content, information and upcoming opportunity, promotion, event or product information and/or accept content and promotion entries.
In order to operate a Website or deliver a service (including for example, processing of credit card payments), personal information may also be shared group companies, selected service providers and their related bodies corporate, and/or other trusted third parties either in Australia or overseas countries. Social Soup group companies, selected service providers and/or other trusted third parties may be engaged to perform a variety of functions, such as legal and accounting services, fulfilment, logistics and printing services, data storage, conducting market research, assisting with promotions and providing technical services for our Websites. These companies may have access to personal information if needed to perform such functions.
We recognise the trust with which you provide personal information, and except as stated in this Privacy Policy or as is otherwise lawful, such information will not be used or disclosed for any other purposes without consent. However, if we disclose your personal information to a third party or other entity (whether a Social Soup affiliate or not), we shall do so only after taking all reasonable steps to ensure that the third party or other entity will abide by all relevant Australian privacy laws as well as our Privacy Policy. Furthermore, we reserve the right to use or disclose any information, including personal information, as needed to satisfy any law, regulation or legal request, to protect the rights or property of Social Soup, any of Social Soup’s entities, or any member of the public, to protect the integrity of a Website, to fulfil your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.
We do not disclose personal information we collect to third parties for the purpose of allowing them to directly market their products and services without obtaining your consent, such as the consent contained in this Privacy Policy. Comments and feedback you provide to us, including information provided via a Website, may be provided to our clients and customers and linked to your personal information. Where you take part in a research study, results are generally combined and presented together with all the other findings from the study. If, for any reason, we intend to disclose information to a third party or use the information given for reasons unrelated to the original purpose of collection, we will contact you before doing so to gain your consent and will only proceed if we gain that consent.

Contact by Social Soup

Social Soup (and our directors, servants and agents) and its promotional partners and their related bodies corporate, or trusted third parties and other selected service providers, may contact you via telephone, SMS, MMS, IM, email, post or any other form of electronic, emerging, digital or conventional communications channel using the information provided in order to contact you in respect of the primary purposes for collection of personal information as stated above.
If you receive any communications from us which you do not wish to receive, you may remove your name from the database in the manner indicated in the communication, including by utilising the functional unsubscribe/opt-out facility (if the communication is via commercial electronic message) or by contacting us at the contact details in this Privacy Policy. Please allow 30 days for this request to be processed. Despite removing your name from the database from receiving future advertising and marketing information, we may send you non-commercial “Administrative Emails” relating to user account. If you do not wish to receive such communications, you may remove your name from the database by utilising the functional unsubscribe facility or contacting us at the details in this Privacy Policy.

Gaining access to information we hold about you

You have the right to access and review your personal information that may be recorded on our database. Information may be reviewed by contacting our Privacy Officer at the contact details contained in this Privacy Policy. Please allow 30 days for this request to be processed.
On a case-by-case basis, we may determine that it is not required to give an individual access to personal information to the extent that it is lawful for us to do so. If such a determination is made, then we will provide you with a written notice.
Where you are seeking information held on electronic file, or where you are seeking hard copies of personal information, we reserve the right to charge reasonable handling/ postage fees as appropriate. With some personal information that may be stored, for example where it is held on program tapes, it is not practical to provide this information to you without charging an appropriate fee as we deem reasonable in those circumstances.

Keeping your personal information up-to-date

We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date whenever we collect or use it.
If any of the personal information we hold about you is inaccurate, incomplete or out-of-date, please contact us immediately (see below for details) and we will take reasonable steps to correct this information or, if necessary, we will discuss alternative action with you. You may also update your profile details via your account
Information contained on the database may be amended, or your preferences for contact from us changed, by contacting our Privacy Officer at the contact details contained in this Privacy Policy or, if applicable, by updating your profile details in your account. If you contact our Privacy Officer to amend your information, please allow 30 days for this request to be processed.
In the same way, a request may be made to delete personal information, and all reasonable steps to delete the information will be made, except where it is required for legal reasons. Deletion of information may result in us being unable to facilitate or provide you with information about certain transactions (including the uploading, access to, and receipt of content on a Website), other content, services or product information, upcoming promotion, competition or event information, and/or provide certain content, goods or services.
We are not responsible for removing your personal information from the lists of any third party who has previously been provided your information in accordance with this policy.

Disclosure of personal information to overseas recipients

In some cases, Social Soup may disclose your personal information to overseas recipients. If your personal information is disclosed to an entity located outside of Australia, we shall do so only after taking all reasonable steps to ensure that the third party or other entity will abide by all relevant Australian privacy laws as well as our Privacy Policy. Social Soup’s employees, data processors and other trusted third parties are obliged to respect the confidentiality of any personal information held by Social Soup. However, security of communications over the internet cannot be guaranteed, and therefore absolute assurance that information will be secure at all times cannot be given. Social Soup will not be held responsible for events arising from unauthorised access to personal information.

Links to other websites

Our Websites may, from time to time, contain links to the websites of other organisations which may be of interest to you (for example, social media sites). Their inclusion cannot be taken to imply any endorsement or validation by us of the content of the third party website. Linked websites are responsible for their own privacy practices and you should check those websites for their respective privacy statements. We are not responsible, nor do we accept any liability, for the conduct of companies linked to our Websites.
We may use third party advertisements on our Websites. All third party advertising, if paid for, is paid for by the relevant third party advertisers and are not recommendations or endorsements by Social Soup or any of its affiliates. We are not responsible for the content (including representations) of any third party advertisement on a Website. Cookies may be associated with these advertisements to enable the advertiser to track the number of anonymous users responding to the campaign. We do not have access to or control of cookies placed by third parties.

Sale of the Company

If Social Soup merges with, or is acquired by, another company, or sells all or a portion of its assets, your personal information may be disclosed to our advisers and any prospective purchaser’s adviser, and may be among the assets transferred. However, personal information will always remain subject to this Privacy Policy.

How to contact us

If you wish to gain access to your personal information or make a complaint about a breach of your privacy or if you have any query on how your personal information is collected or used or any other query relating to this Privacy Policy, please contact us via:
Phone: 02 9356 7500
We will respond to your query or complaint as soon as possible. Please allow 30 days for your request to be processed. If we do not handle your enquiry or complaint to your satisfaction or you believe any of our services do not comply with the Australian Privacy Principles you may make a complaint to the Office of the Australian Information Commissioner (OAIC) through their website: But we sincerely hope it doesn’t come to that.