Social Soup’s product sampling campaigns are designed to support a wide range of consumer categories, including:

• FMCG – Grocery, snacks, beverages, pantry staples
• Beauty & Skincare – New launches, routines, trial and feedback
• Health & Wellness – Vitamins, supplements, everyday health products
• Parenting & Family – Household essentials, kids’ products, lunchbox items
• Pets – Food, treats, grooming and everyday pet care
• Household – Cleaning, laundry and home essentials
• Retail & Grocery – In-store and online pathways to purchase

A product sampling campaign is a structured way to get your product into the hands of the right consumers so they can trial it in real-life settings and share feedback. Social Soup’s product sampling programs are designed to drive measurable trial-to-purchase outcomes, supported by targeted audiences, guided journeys and actionable insights.

Yes. When executed with the right targeting and a clear path to purchase, product sampling can influence consideration, conversion and repeat behaviour. Our approach goes beyond one-off trial by capturing intent, identifying decision drivers and tracking performance over time.

Absolutely. We deliver both in-store sampling experiences and online sampling pathways, depending on your product, objectives and retail distribution. We recommend the approach most likely to support discovery and purchase.

The number of samplers depends on your objectives, budget and desired scale. We design programs ranging from smaller test-and-learn initiatives to large-scale rollouts, balancing reach, relevance and insight depth.

Yes. Sampling can be targeted by geography and aligned to specific retail locations to support findability and drive purchase. This is particularly effective for launches, range resets and priority retail markets.

We capture structured feedback that helps brands understand product experience and purchase behaviour. This can include usage insights, purchase intent, decision drivers at shelf, sentiment and qualitative feedback such as images and video.

Success can be measured through trial completion, purchase signals, repeat intent, sentiment and key feedback themes. We also provide live dashboards and optional pre- and post-campaign research to track shifts in metrics such as consideration and NPS.

Social Soup’s SMART Platform supports product sampling campaigns end-to-end by enabling:

• Targeting – Reach the right consumers using audience profiling and location signals
• Journeys – Create guided sampling experiences linked to in-store or online purchase
• Insights – Capture real-time feedback and shopper intelligence
• Reporting – Access live dashboards to track performance and optimise

We’re not just a sampling provider — we’re a platform-powered partner focused on measurable outcomes and insight-led growth.

Influencers review products by trialling them in real-life settings and sharing honest feedback through video, posts or written content. These reviews focus on usability, experience and everyday fit, helping consumers make confident purchase decisions.

Product review influencers are creators who specialise in testing and reviewing products for their audience. They prioritise authenticity and practical insight, making them effective for driving trust, trial and consideration for FMCG brands.

Brands can get influencers to do a product review by running a structured sampling or review program that manages creator selection, briefing and expectations. This ensures reviews feel genuine and are delivered by creators aligned to the target audience.

An influencer review program is an ongoing approach where brands work with a group of creators to generate consistent product reviews over time, supporting sustained awareness, trial and repeat purchase rather than one-off exposure.

Yes. We work with verified product reviewers across Australia, ensuring reviews are locally relevant and aligned to where products are sold and purchased.

The best way to ask an influencer to review a product is with a clear brief outlining expectations, timing and creative freedom. This helps ensure reviews remain authentic and credible to the creator’s audience.

Influencer reviews typically live on social platforms but can also support product review websites and brand pages by adding real-world context, social proof and usage insight.

Yes. We work with food review influencers who specialise in taste tests, recipes and everyday food moments, helping grocery brands drive trial and confidence at shelf.