Shop & Scan
An in-retail purchase experience using proprietary contactless sampling technology, allowing brands to engage with consumers en-mass to purchase, trial and create social proof for new and existing products.
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Contact us today to find out more about Shop & Scan.
Use it for
Launching a product
Reach your target demographic at scale for your next product launch and receive usage insights to drive product improvement and refine your audience profile.
Driving trial via path-to-purchase
Provide consumers with an in-store or online purchasing journey, driving authentic product trial while educating on product location in retailers or online.
Feedback on your product & the purchase experience
Discover valuable feedback that provide brands with actionable product usage and buying behaviour insights.
Clients that use Shop & Scan.
PepsiCo
Driving in-store sales and harnessing the power of trial and sharing over a 2-month period and then researching the impact 9 months later.
By tapping into Social Soup’s community of influential product samplers, the Simply Chips campaign successfully drove nearly 56,000 in-store trials, 4,350 networking occasions and 600 third party reviews. It also saw 80 micro influencers create and share branded content showcasing Simply Chips entertaining occasions, driving awareness and impact for the brand. Together this delivered an increase of almost ten times the ROI for Simply Chips.
Upgrade it with
Shop & Scan goes great with these products & add-ons.
High level targeting
Find and market to your target audience.
Social Challenge
Create social proof on Instagram.
Live feed
Show off your campaign content on your website.