Influencers used to rise through aesthetic feeds, viral dances, or clever comedy. But in 2025, one of the fastest-growing forms of influence isn’t flashy at all, it’s practical. Welcome to the era of Skill-Share Influence, where creators are building loyal followings not by entertaining, but by educating.
This trend is being led by individuals who share their knowledge through tutorials, how-tos, and step-by-step processes. They’re helping people learn a new coding language, improve their sourdough starter, or finally understand how to invest wisely, all from their phone screens.
What sets them apart? Their value lies in what they can teach, not just how they appear online.
What Skill-Share Influence Looks Like
These creators are showing up across TikTok, Instagram, Lemon8 and YouTube Shorts, providing consistent, informative, and digestible education in a particular niche:
- A software engineer building a loyal community by posting Python tutorials.
- A home improvement enthusiast walking through each step of a budget-friendly renovation.
- A ceramicist showing their glazing techniques, sparking curiosity and DIY creativity.
- A financial educator breaking down concepts like ETFs or compound interest in under 60 seconds.
- A chef demoing traditional regional recipes or advanced techniques like sous vide.
- An artist revealing their illustration process, from concept sketches to final pieces.
- A wellness coach guiding breath work, mobility routines, or mindset practices.
These aren’t overnight success stories – they’re slow burns built on credibility, consistency, and community. And their audience sticks around because the value never stops.
Why This Is a Trend to Watch
- Value-Driven Content Wins
In an oversaturated content landscape, people are actively seeking creators who teach them something new. Educational content doesn’t just entertain – it empowers. It gives followers tangible takeaways and fosters real-world application. - Built-In Credibility
Skill-share influencers earn trust by showing, not telling. Their expertise builds credibility organically, leading to loyal audiences who return again and again for insight and support. - Deep Niche Communities
This type of content thrives in micro-communities, woodworking TikTok, productivity YouTube, sourdough Instagram. These communities may be small, but they’re highly engaged and motivated to learn. - Long-Term Engagement
Unlike fleeting viral trends, educational content has staying power. Followers return to reference guides, save how-tos for later, and binge-watch multi-part series. This boosts key metrics like saves, shares, and dwell time, all of which platforms reward in their algorithms.
The Australian Angle
In Australia, this trend taps into the national “can-do” spirit and culture of self-reliance. Local creators are thriving in areas like:
- Bushcraft and outdoor survival skills
- Sustainable gardening and permaculture
- Surfboard shaping and spearfishing tutorials
- Indigenous weaving and cultural crafts
- DIY home renos in rural or coastal towns
Aussie audiences are hungry for authentic, community-focused content that teaches them how to do more with what they have, especially as cost-of-living pressures push people toward DIY solutions.
Brands that lean into this local energy with educational, useful content are more likely to see deep engagement and long-term relevance.
What This Means for Brands
Brands looking to tap into this trend should think beyond surface-level sponsorships and prioritise creators who offer real expertise and relevance to their niche.
Here’s how:
- Partner with niche educators: Collaborate with creators who already have community trust. Their followers don’t just scroll – they listen and learn.
- Sponsor how-to content: Integrate your product into a tutorial or guide. Think drill brands in DIY reno content, or food brands in recipe breakdowns.
- Build value-first campaigns: Create influencer-led content that teaches something. Templates, toolkits, mini-courses, or interactive guides resonate more deeply than traditional ads.
And don’t forget: Skill-share content is inherently evergreen. Unlike trends that fizzle, this type of content stays searchable and shareable over time, extending your campaign’s shelf life.
Looking Ahead
In a digital world dominated by short attention spans, it’s ironic that slow, intentional, educational content is what’s capturing hearts and holding them. But it makes sense. People are tired of passive content. They want content that helps them do something, create something, change something.
Skill-share influencers offer that. And for brands and marketers, the opportunity is clear: this isn’t just a content trend. It’s a long-term shift in how we build trust, deliver value, and create deeper digital relationships.
Whether it’s a surfboard tutorial or a breakdown of budgeting basics, teaching is quickly becoming the most powerful form of influence online.